Introducing

LfB Magic Mission©

an easy way to achieve exponential growth

Discover your extraordinary potential
to achieve exponential growth

Leading from the Back by Ravi Kant — book cover
Leading from the Back — back cover
30+
Experts & leaders
From corporate, academic, research and cultural organisations.
50 years
Of lived-in experience
Of a highly successful leader, reputed for turnaround successes.
In use
And being adapted today
By corporates, MSMEs and institutions across India and abroad.
We are living in a different world

Does this sound familiar?

This is resulting in adverse impact on organisation & individual's health & family life.

What has caused this?
  1. Is your business facing an uncertain future, or stuck in a low-growth phase?
  2. Are you concerned about successfully adopting AI in your company?
  3. Are you worried the next generation may not be keen to join your business?
The diagnosis · The shift required

Corporates are in the midst of cataclysmic change.

A radical shift is required in thinking and action.

Buffeted by a perfect storm outside

The shift: to withstand the storm outside.

Colossal, unprecedented uncertainty

A sharp rise in the intensity of unpredictability and disruption.

Resilient organisation & intuitive mind

Sense change early, experiment, and respond with clarity.

AI is leading to an information explosion

Yet 75% of AI implementations fail. Success depends on people, culture and leadership.

Distributed, trust-based leadership

Ownership and decisions spread across the organisation.

An unprecedented generational gap

Experienced leaders and Gen Z struggle to understand and work with each other.

Mutual respect across all generations

Experience and fresh thinking, working as one.

Rapidly decaying from inside

The shift: reverse the decay and be healthy from inside.

Profit, profit and only profit

Financial outcomes as the only measure of success. Nothing else matters.

Profit with purpose

Growth that serves a larger goal and includes planet and society.

Efficiency over humanity

The dehumanisation of human beings for productivity at any cost.

Performance with humanity

Be tough on results while maintaining the well-being and dignity of human beings.

Over-glorification of leadership

The myth of the all-knowing hero at the top.

Humility at all levels

Lead by facilitating and mentoring. Be open-minded and learn from everyone.

The cost of inaction is too high. The longer the wait, the steeper the cost.

The common thread

Trust is at the heart of change.

…and it is the common theme running across all three.

Successful implementation of AI
LfB
A place Gen Z wants to work
Trust
Psychological safety

lets you discover your

Extraordinary potential

and build

Strong, powerful teams

to achieve

Exponential growth
Introducing LfB Magic Mission©

A two-part programme.

LfB offers an easy way to overcome these challenges, and prepares the organisation to unlock exponential growth. Based on the LfB Framework.

Part 01 · LfB Magic©

A two-day interaction to let you discover the Magic© in you.

An in-person experience for up to 60 people, the top management team and up to three levels below.

  1. Day 1

    Understanding LfB, a powerful shift in mindset, and discover your extraordinary potential.

  2. Day 2

    Applying LfB, a bold 1,000-day intent for exponential growth.

Discover your extraordinary potential
Inside LfB Magic
Part 02 · LfB Mission©

A one-year engagement (Mission©) to help you achieve exponential growth.

The two days are where the journey begins. Beyond them, LfB is embedded in the organisation.

  1. 01

    Expanding your capabilities. Evaluate and improve: self-awareness, strength and maturity, mentor and B-school, expanding the subconscious.

  2. 02

    Expanding your knowledge. Ask Ravi: 50+ years of wisdom, curated content, user-generated knowledge and more.

Achieve exponential growth
Inside LfB Mission

Experience the LfB Magic© for exponential growth.

The evidence

An outstanding impact.

The LfB Magic© programme evokes aspirations for exponential growth: teams set bold 1,000-day intents, of up to 10X and beyond.

1Highly successful implementation

98%
Likely to recommend
97%
Felt engaged throughout
97%
Said team LfB earned trust

3Evokes aspirations for exponential growth

Teams set bold 1,000-day intents, of up to 10X and beyond, moving well past incremental targets.

10X

2Strong testimonials

“My perspective completely changed about my team, they collectively built a business plan that exceeded my own expectations.”

Chairman, MSME company

“The framework unlocked higher ambition and strong team cohesion, a shift from incremental to transformational growth.”

A multi-billion dollar global company

“Adopting the philosophy has taken away the fear of thinking BIG, our team is gaining confidence to execute boldly.”

Chairman, MSME company

4Studies show

I) AI adoption

A 0.85 correlation between successful AI adoption and LfB competencies, while 75% of AI efforts fail on people, culture and leadership.

II) Gen Z aspiration

A strong correlation between the workplace culture Gen Z prefers and the LfB philosophy, helping attract and retain the next-gen workforce.

The LfB solution

LfB Magic Mission helps you face these challenges: the framework.

3 pillars. 9 competencies.

Pillar 1

How should I be?

01

Have an Open Mind

Be curious, observe keenly, listen actively and internalise learnings.

02

Assume Ownership

Do every task as if it is your own.

03

Be Detached

Practice equanimity to hold a balanced perspective.

Pillar 2

How should I build strong teams?

04

Build Trust

Consistent integrity builds trust, which creates psychological safety.

05

Collaborate

Align to a common goal and work together to achieve it.

06

Leverage Strengths

Identify individual strengths and align them to maximize performance.

Pillar 3

How should we achieve exponential growth?

07

Test the Limit

Believe everything is possible; seek opportunities, set goals for exponential growth, and pursue a higher purpose.

08

Look Outside In

Break impossible goals into smaller achievable tasks, complete each task with innovative and out-of-the-box thinking, execute relentlessly, embed best and next practices across the organisation.

09

Be Tough Softly

Demand high performance with compassion.

The foundation

Derived from five decades of lived-in experience.

Leading from the Back, to achieve the impossible. Built on real lived-in experience, and validated across the world.

50+
Years of experience

Of lived experience across industries by Ravi Kant, one of India’s most respected business leaders, including his last role as former Vice Chairman & Managing Director of Tata Motors.

200
Live interactions

Across India, the UK, Finland, the UAE, Nepal and Malaysia, with corporates, business schools and leaders.

Captured in the National Bestseller, co-authored by
Ravi Kant · Harry Paul · Ross Reck
Penguin Random House India

“Ravi Kant has endeavored to share his experiences in this less-defined area, providing his insights and softer management style.”

— Ratan N. Tata, Fmr. Chairman Emeritus, Tata Sons
Read all the endorsements
Testimonials in the book

Endorsed by the world’s leading voices.

Ratan N. Tata
Ram Charan
Hap Klopp
Antti Herlin
Dr. Dominique Turpin
Julia King

Ravi Kant has endeavored to share his experiences in this less-defined area, providing his insights and softer management style.

Ratan N. Tata
Fmr. Chairman Emeritus, Tata Sons

LfB partner organisations

Corporate

Academic Institutions

The People

The LfB team.

Accomplished professionals from global corporations, academia, strategy, design, technology, HR, creative fields, and beyond.

Ravi Kant

Ravi Kant

Author · Former VC, Tata Motors

Ravi Kant is the former Vice Chairman and Managing Director of Tata Motors, where he led the company’s global transformation, including the acquisition of Jaguar Land Rover and the launch of iconic products such as the Tata Ace and Nano. A distinguished corporate leader, author of Leading from the Back, and mentor to business leaders, he brings over five decades of experience in leadership, innovation, and organizational transformation.

Amrit Kumar Jha

Amrit Kumar Jha

Head of Life Sciences & Healthcare Innovation, Deloitte

Amrit is Head of Life Sciences and Healthcare Innovation at Deloitte, driving healthcare strategy, digital transformation, and business innovation across global markets. With experience advising 25+ Fortune 500 clients, he specializes in health equity, strategy, public policy, and healthcare transformation, with contributions to technology research through patents and publications.

Atul Dhagat

Atul Dhagat

40+ Years · Automotive Industry

Atul is a seasoned automotive industry leader with nearly four decades of experience across India and international markets. Former COO of Bahwan International Group Holdings, Oman, and Head of International Business at Tata Motors, he brings deep expertise in strategy, business development, sales, marketing, and global automotive operations.

Bharat Dhruv

Bharat Dhruv

Strategic Consultant, Dhruv Maxx Gro

Bharat is a strategic consultant and technical advisor with over four decades of experience in the commercial vehicle industry. A former Tata Motors leader and founding member of its Application Engineering Group, he specializes in business strategy, truck applications, OEM partnerships, distribution networks, and market entry consulting.

Indrajit Gupta

Indrajit Gupta

Co-Founder, Founding Fuel

Indrajit is an award-winning business journalist, editor, and media entrepreneur with over two decades of experience shaping business journalism in India. Founding Editor of Forbes India and Co-Founder of Founding Fuel, he brings deep expertise in leadership, entrepreneurship, strategy, and business thought leadership.

Khursheed N. Khurody

Khursheed N. Khurody

Leadership Coach & Advisor

Khursheed is a leadership coach, facilitator, and strategic advisor with over four decades of experience in organizational design, governance, and social impact. She is Director of Khurody Technical Services, Chair of Shivia Livelihoods Foundation (India), and mentors leaders and organizations on building purpose-driven, high-performing institutions.

Manish Agarwal

Manish Agarwal

Global Financial Services Leader

Manish is a seasoned global business leader with extensive experience across financial services, strategy, business research, product development, and operations. He brings deep expertise in building scalable business models, driving growth, and leading high-performing teams across complex global environments.

Meghna Godkhindi

Meghna Godkhindi

Digital Advertising, R K Swamy

Meghna is a digital advertising professional at R K Swamy with expertise in digital strategy, performance marketing, and brand communication. She works at the intersection of data, creativity, and media planning, helping brands drive measurable growth through impactful digital campaigns.

Mehernosh Shapoorjee

Mehernosh Shapoorjee

Accredited International Mediator

Mehernosh is an International Mediator, Co-founder of Mediation Mantras, and conflict resolution expert with over 35 years of experience in reputation management, leadership advisory, and stakeholder engagement. He serves on the panels of Sage Mediation and Singapore International Mediation Centre, helping organizations and individuals resolve complex disputes and build stronger relationships.

Mrityunjay Tiwary

Mrityunjay Tiwary

CEO & Executive Trustee, Akhand Jyoti Eye Hospital

Mrityunjay is Co-founder and CEO of Akhand Jyoti Eye Hospital, leading one of India’s most impactful rural healthcare and women’s empowerment initiatives. With over two decades of experience, he is driving Vision 2030 to eliminate avoidable blindness through accessible eye care while empowering rural women through innovative programs like Football to Eyeball.

Paul Shiva Erun

Paul Shiva Erun

Customer Success Unit Leader, Microsoft Malaysia

Paul is a technology and transformation leader with over two decades of experience driving digital modernization, cloud adoption, and AI-led business transformation across global enterprises. Currently Customer Success Unit Leader at Microsoft Malaysia, he has led large-scale transformation initiatives, regional teams, and high-value cloud programs while mentoring leaders and building high-performing organizations.

Prabhat Pani

Prabhat Pani

Executive-in-Residence, SPJIMR

Prabhat is Executive-in-Residence at SPJIMR and a respected leader in strategy, governance, and institution building. A former member of Tata Trusts and the Tata Administrative Services, he mentors leaders and advances thought leadership at the intersection of business and social impact.

Prof. Pradyumna Vyas

Prof. Pradyumna Vyas

President-Elect, World Design Organisation

Prof. Pradyumna is a globally respected design expert with over 30 years of leadership in design education, innovation, and policy. President-Elect of the World Design Organisation and former Director of the National Institute of Design, he also advises CII and serves on the boards of leading Indian companies.

Pragya Kalia

Pragya Kalia

Business Leader & Entrepreneur

Pragya is a business leader and entrepreneur with over two decades of experience building and scaling businesses across consumer goods, technology, financial services, and sustainability. A Wharton ADP alumna, she has held leadership roles at organizations including Philips, ICICI, ExxonMobil, and HT Media, and specializes in strategy, innovation, and purpose-driven growth.

Prem Verma

Prem Verma

Automotive Logistics Consultant

Prem is an Independent Director, business advisor, and strategic consultant with extensive expertise in automotive logistics and distribution. With decades of leadership experience, he helps organizations build efficient, scalable, and future-ready supply chain and distribution networks.

Priya Giri

Priya Giri

Innovation & Corporate VC Leader

Priya is an innovation and digital transformation leader specializing in corporate venture initiatives, strategic partnerships, and emerging technologies. She helps organizations build innovation ecosystems, accelerate growth, and translate new ideas into measurable business impact.

R. T. Wasan

R. T. Wasan

International Business Consultant

R. T. Wasan is a seasoned business leader and Independent Director with extensive experience in sales, marketing, product management, international business, and business transformation. Former Head of Commercial Vehicles International Business at Tata Motors, he has led large-scale operations, global market expansion, and strategic growth initiatives across multiple regions.

Radhika Shapoorjee

Radhika Shapoorjee

Founder & CEO, Mediation Mantras

Radhika is a seasoned communication strategist, International Mediator, and Co-founder of Mediation Mantras. Former President of Hill+Knowlton Strategies South Asia, she brings over three decades of experience in leadership advisory, reputation management, crisis communication, and workplace conflict resolution.

Rajesh Srivastava

Rajesh Srivastava

Thought Leader · Penguin Bestselling Author

Rajesh is a seasoned corporate leader, marketing strategist, bestselling author, and TED speaker with over three decades of leadership experience. Former President of J.K. Helene Curtis Ltd, he is an adjunct faculty at IIM Indore, startup mentor, and renowned keynote speaker on business, leadership, and future-ready skills.

Rakesh Modi

Rakesh Modi

Chairman, Mt&t Group

Rakesh is Chairman of MT&T Group, a pioneer in workplace safety solutions and industrial access equipment in India. With decades of experience in safety engineering, he has played a key role in introducing aerial work platforms and mobile access solutions, while contributing to industry bodies and global safety forums.

Ramakrishnan Ramanathan

Ramakrishnan Ramanathan

Business Leader · Independent Director

With broad leadership experience across multiple business functions, Ramakrishnan Ramanathan serves as an Independent Director advising organizations on strategy, governance, risk management, and long-term value creation. His boardroom perspective spans diverse industries and business environments.

Ramesh Jude Thomas

Ramesh Jude Thomas

Founder, EQUiTOR Value Advisory

Ramesh is the Founder of EQUiTOR Value Advisory and a pioneer of brand valuation in India. An expert in brand strategy and intangible asset valuation, he has advised businesses on unlocking long-term value while teaching at leading institutions such as INSEAD and the IIMs.

Ravi Gupta

Ravi Gupta

Founder & CEO, Etail Consultants

Ravi is Founder & CEO of Etail Global and a leading expert in cross-border e-commerce and digital commerce enablement. An award-winning entrepreneur, he helps Indian and global brands expand across international markets through AI-driven marketplace strategy, distribution, compliance, and growth.

Richard Glomb

Richard Glomb

Leadership Coach & Organizational Consultant

Richard is a leadership coach and organizational consultant with 30+ years of experience at SAP driving transformation, agile ways of working, and organizational change. He partners with leaders and teams to develop clarity, self-leadership, and the capabilities needed to thrive in uncertain environments.

Richard Perry

Richard Perry

Founder, Emergence Advisory Labs

Richard is the Founder of Emergence Advisory Labs and an advisor on leadership, strategy, and organizational transformation. A former AstraZeneca and KPMG Life Sciences leader, he applies neuroscience, flow performance, and adaptive leadership principles to help organizations unlock higher performance.

Rishi Raj Upadhyaya

Rishi Raj Upadhyaya

AI & Cybersecurity Enthusiast

Rishi is an AI & Cybersecurity Enthusiast. He works with artificial intelligence, security strategy and innovation, helping organisations understand and leverage cutting-edge tech while safeguarding digital assets and resilient systems.

Rohit Bansal

Rohit Bansal

Group-Level Leader, Reliance Industries

Group-Level Leader at RIL, Harvard Business School alumnus, British Chevening Scholar, TEDx speaker, and ORF Distinguished Fellow, Rohit has held senior leadership and board positions across India’s top media organizations. He advises business leaders on strategy, policy, media, reputation, and corporate communications, while serving on national committees of FICCI and CII.

Sanjay Podder

Sanjay Podder

MD Accenture · Eisenhower Fellow

Sanjay is Global Managing Director at Accenture, leading AI Economics & Efficiency to help enterprises scale AI sustainably and profitably. A Co-founder and former Chair of the Green Software Foundation, he is a global thought leader in AI, technology sustainability, and digital transformation with over three decades of experience.

Seethapathi Vaid

Seethapathi Vaid

40+ Years · Business Experience

Seethapathi is a distinguished automotive industry leader with over 40 years of experience spanning ISRO, Tata Motors, and Jasper Industries. A former Vice President at Tata Motors and currently Director at Jasper Industries, he is recognized for driving business growth, product strategy, operational excellence, and large-scale transformation across the mobility sector.

Shashi Sinha

Shashi Sinha

Executive Chairman, IPG Mediabrands India

Shashi is a distinguished media leader and CEO of IPG Mediabrands India with four decades of experience in advertising, media strategy, and business transformation. A pioneer in specialized media planning in India, he brings deep expertise in leadership, innovation, and building future-ready media organizations.

Dr. Shreeram Iyer

Dr. Shreeram Iyer

Partner, Vera Business Consulting

Dr. Shreeram Iyer is a strategy and innovation leader, Partner at Vera Business Consulting, and Director at GFST, a policy think tank. A deep-tech advisor, startup ecosystem builder, and bestselling author, he has led innovation initiatives at EY and T-Hub, advised governments and global organizations on technology-led growth, and helped shape startup, IT, and innovation policies.

Sunil Sinha

Sunil Sinha

Founder & CEO, Ignite Excellence FZCO

Sunil is a globally respected business leader, board advisor, and Founder & CEO of Ignite Excellence FZCO. Former CEO of the Tata Business Excellence Group and Head & Resident Director of Tata Group–MENA, he brings over four decades of experience in business excellence, innovation, sustainability, governance, and international business transformation.

Prof. Uday Salunkhe

Prof. Uday Salunkhe

Group Director, WeSchool

Dr Uday is Group Director of Welingkar Institute of Management and an Eisenhower Fellow, recognized for his leadership in management education and innovation. A strong advocate of design thinking and research-led learning, he champions education as a catalyst for socio-economic development and sustainable growth.

Usha Sunderarajan

Usha Sunderarajan

HR & Organisation Development Consultant

Usha is a respected HRD and Organizational Development consultant with more than 40 years of experience in leadership development and organizational transformation. She has advised leading organizations across sectors and serves on the Board of Desai Brothers Ltd., while mentoring institutions in building people-centric cultures.

Vivek Saxena

Vivek Saxena

Co-Founder & CEO, Thinkly App

Vivek is a serial entrepreneur, Co-founder & CEO of Thinkly, and Founder of ZipCash, India’s pioneering digital wallet acquired by Ola. With over three decades of experience across technology, consumer internet, and finance, he brings deep expertise in entrepreneurship, innovation, AI, and building scalable businesses.

An invitation · Partner with us

Partner with us and feel the difference: create powerful teams based on trust and achieve exponential growth.

And join us in nation building. When large numbers of companies move from low growth to exponential growth, the nation grows stronger, and individuals lead more balanced, happier lives.

Ravi Kant
Ravi Kant
Author · Former Vice Chairman, Tata Motors
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+91 7506100504Mon–Fri · 10am to 6pm IST
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